01 INTRODUCTION 
Hey, I am Axel ''Acu’’ Räsänen. I am self-taught graphic designer from Finland. I specialize in brand identity & advertising. I started designing roughly 6 years ago, back in 2012. I am highly experienced in social media, advertisement and eSports designs. I have worked with numerous brands such as Ironside Computers, Imagine Customs, SoaR Gaming, Team Naventic, DareRising, eRa Eternity, Viperio Esports, Denial Esports and Gale Force Esports.
02 LOGO REVOLUTION 
03 THE LOGO / BRANDING
Minimalism, blend and restraint are the main features of the brand identity. The color choice is to represent stability with calming and positive connotations.
04 COLOR PROPORTION